Phaedra Paulson
Designer Stylist Maker
phaedra.elizabeth@gmail.com
Freelance Stylist
Mar 2022 - present, New York, NY
• Ecom styling flats, shoes, bags, jewelry, hats and other accessories. Also styled on figure clothes, jewelry and other accessories.
• Styled on a StyleShoots Eclipse and a StyleShoots Horizontal table.
• Styled marketing still life "pip ups", and still life editorials .
• Clients include: Rainbow Apparel, Matter Surfaces, Style Me Pretty, MoMA Design Store
Design Consultant and Maker at Beriqisu
Mar 2021 - present, New York, NY
• Designed, made and contributed to special projects for independent designer.
Freelance Designer for Splendid Kids at Delta Galil
Sept 2021- Feb 2022, New York, NY
• Sketched and designed styles for Splendid Kids. Researched trends, fabrics and colors to create sketches, mood boards, color stories, and prints.
• Worked closely with technical designer, merchandising team in NYO and production team in SHO.
Temporary Designer for Rae Dunn Licensed Apparel/Athleisure for TJX at IHL Group
Fall 2020, New York, NY
• Supported Design Director with sketches, designs, research, graphics and prints, during launch of Rae Dunn Apparel license.
• Created print and graphic artwork for factories and did strike off approvals.
Designer for ClimateRight by Cuddl Duds/Comfort Code by Cuddl Duds/ Cuddl Duds Scrubs at Komar
2017 – 2020, Jersey City, NJ
• Designed thermals for ClimateRight by Cuddl Duds with roughly 2 million units in sales annually. Designed thermals & lounge wear/athleisure for Jockey.
• Launched lounge wear/athleisure for Comfort Code by Cuddl Duds for HSN.
• Researched market and fashion trends, fabrics and colors.
• Researched the white space for launching Maternity for Cuddl Duds.
• Created seasonal mood, inspiration, and presentation boards and presented designs internally and to Walmart, Jockey and HSN.
• Worked with CAD Designers on print packages.
• Led fittings and worked with technical designers to achieve brand fit.
• Managed a direct report Associate Designer.
• Styled ecom photo shoots.
Director of Design and Technical Design at Boast
2013 – 2015, New York, NY
• Designed Women’s and Kid’s collections for preppy lifestyle brand, included cut & sew knits and active tennis apparel and wovens and sweaters.
• Created inspiration and color palettes.
• Managed all technical design from development through production.
• Led fitting, revised and corrected overall fit, reducing returns.
• Worked directly with vendors and factories.
• Collaborated with the marketing team and upper management on creating and maintaining brand image.
• Styled editorial, look book, and ecom photo shoots.
Freelance Designer for Bespoke Dresses with a focus on Special Occasion and Bridal
2010 – 2013, Brooklyn, NY
• Designed, developed, sourced, created, fit and finished bespoke Cocktail & Special Occassion dresses and accessories, including gowns, dresses, wraps and tiny hats/fascinators, for private clients.
• Managed projects, created budgets and time and action calendars.